Once upon a time...

South Tyrol is a land of legends and fairy tales. And the apple plays a central role in many of these fairy tales. Therefore, it’s no wonder that story-telling enjoys such a long tradition in South Tyrol.

Here you will find the tales of Mother Hulda, Little Apple and the Count’s Son, the legend of King Laurin and the story of William Tell - all of which could not have taken place without the apple.