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eu-garantiert
eu-garantiert
From South Tyrol. Guaranteed.
The South Tyrolean Apple PGI is, along with two other typical products of South Tyrol – South Tyrolean Speck PGI / Speck Alto Adige PGI and Stilfser/Stelvio Cheese PDO – the subject of an EU information campaign aimed at increasing consumer appreciation of the quality marks known as PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication), as well as raising market awareness of the quality policies promoted by the European Union. The campaign, which uses the slogan “From South Tyrol. Guaranteed. Certified quality and origin”, involves Italy, Austria, Germany and the Czech Republic, with advertising in the specialist press, in cookery and lifestyle magazines, not to mention information and tasting initiatives, a number of traditional South Tyrolean recipes reworked in modern style, and a dedicated website.
eu-aepfel
eu-aepfel
Quality and origin certified by the European Union
The South Tyrolean Apple PGI has been chosen as an ambassador for authentic quality, because its juicy goodness and crispness result from the particular geographical and climatic characteristics that can only be found in South Tyrol, as well as the traditional, natural and controlled farming methods used. Only those apples that can meet the following criteria are awarded the PGI quality mark:
  • they are grown on one of the 7,000 family farms in South Tyrol
  • they are produced according to integrated or organic cultivation methods
  • they have passed all of the stringent quality checks carried out by an independent body.
The PGI certification forms the link between high-quality regional produce and its provenance in the territory of origin. Choosing a South Tyrolean Apple PGI means choosing an original, safe and genuine product to eat. From South Tyrol. Guaranteed!
italien-eu-en-445x220
italien-eu-en-445x220