With the merging of several smaller cooperatives into VOG (Verband der Südtiroler Obstgenossenschaften – Association of South Tyrolean Fruit Cooperatives) and VI.P (Verband der Vinschgauer Produzenten für Obst und Gemüse – Association of Val Venosta Producers of Fruit and Vegetables) they followed their goal of increasing competitiveness
for all. In addition, new cooperatives
formed to store and market the apples produced by the farmers. To support production, several research institutions such as the Research Centre for Agriculture and Forestry
came into being. Today, VOG consist of 16 cooperatives and VI.P of 7 cooperatives that have banded together. Around 95% of the annual harvest is marketed by the cooperatives. With this model, the South Tyrolean apple business has set standards in agriculture, which has been confirmed by the current study by the FAO
(Food and Agriculture Organization of the United Nations).