From South Tyrol. Guaranteed.
The South Tyrolean Apple
PGI is, along with two other typical products of South Tyrol – South Tyrolean Speck
PGI / Speck Alto Adige PGI and Stilfser/Stelvio Cheese
PDO – the subject of an EU information campaign aimed at increasing consumer appreciation of the quality marks known as PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication), as well as raising market awareness of the quality policies promoted by the European Union. The campaign, which uses the slogan “From South Tyrol. Guaranteed. Certified quality and origin”, involves Italy, Austria, Germany and the Czech Republic, with advertising in the specialist press, in cookery and lifestyle magazines, not to mention information and tasting initiatives, a number of traditional South Tyrolean recipes reworked in modern style, and a dedicated website.